Jessica Downs has quickly become a prominent and positive leader in the Roanoke community. From her initial pop-ups to opening the Gatewood Rose brick-and-mortar in 2021, she's grown her small houseplant business from an adorably quirky shop into a hub for a growing collective of creatives and makers in the Roanoke Valley. Her passion for bringing people together over flora and flair is rooted deeply in her spirit, spreading life and joy to those in her orbit.

Direction: Riley Murtagh
Production: Katie Mooney, Riley Murtagh
Camera: Walker Hooper, Riley Murtagh